What are missed calls costing your shop?
Answer four quick questions to estimate the monthly revenue walking out the door when calls go unanswered. Free, private and about a minute.
Estimated revenue lost to missed calls
per month
- Per year
- $0
- Missed calls / month
- 0
- Jobs lost / month
- 0
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How we calculate it
Monthly lost revenue = calls per week × 52 ÷ 12 × miss rate × close rate × average job value.
This assumes a missed caller is a real prospect who hires someone else, and that you would have closed them at the same rate as callers you do answer. Real life is messier: some callers phone back, some were never going to buy. Use it as a way to size the problem, not as a forecast. Your phone system's call log gives the most accurate miss rate.
Where the miss-rate numbers come from
- Invoca 2026: 52% of callers to home services businesses speak with a person; answer rates range from 32% to 74% by sub-industry.
- Clockwork: a contractor-focused study reporting 38% of calls unanswered.
Third-party figures, last checked October 2026. Your own numbers matter more.
Found a big number? Plug the leak.
Learn to do it yourself in the course, or book an AI Leak Audit and we'll show you where the jobs are going.